Alpine Projects
Brand Re-fresh // Brand Collaterals
As a prominent figure within the real estate industry, Alpine Projects, recognised for its logo prominently displayed on construction cranes and property developments across Australia, sought my expertise in rejuvenating its brand. I understood that the task was not to undertake a complete overhaul of their brand but to infuse it with a contemporary touch.
Adhering to Alpine Projects’ established visual identity, I maintained the brand's colour palette while introducing a fresh emblem. This was complemented by a modern and robust typographic selection, in collaboration with a skilled copywriter. The result is an Alpine Property identity that remains unmistakably theirs, yet exudes a modern and forward-thinking essence, solidifying the company's position as a leading developer in Australia.
In Perspective
Planning | A new angle | Completion
A contemporary approach that embraces simplicity, enabling a distinct and transparent application of brand and tone across all relevant materials.
