Soundquriang 4
Digital and Print Campaign // Marketing Collaterals
Responsible for overseeing PPIA Macquarie's largest annual music charity event, Soundquriang 4. My role involves crafting visual designs that efficiently convey and promote the event's underlying purpose and mission: Raising funds for underprivileged children in East Nusa Tenggara.
This responsibility entails designing promotional materials like flyers, posters, and merchandise, as well as producing digital content for the event's social media advertising campaigns, all while maintaining a keen awareness of the charity's values and specific target audience.
Spirit of Khatulistiwa
The colour gradient symbolising the equator line across Indonesia complements various merchandise items, including tote bags and t-shirts, with striking harmony.
